Except in cases where UA dictates an exception, we generally follow AP Style. For UA editorial guidelines, refer to the UA Style Guide. Additionally, full campus-wide branding information and messaging guidance can be found at brand.ua.edu.
Do not capitalize titles except for immediately preceding a name
On print or web:
On the first instance on any one piece, list it out like this:
The University of Alabama Student Center, or “the Stu”
Following that, any other instance can be shortened to “the Stu” if desired.
If the full student center name is on the calendar event details, if The University of Alabama’s social profile is tagged, or if the caption or a link provides the full name, then the name of the student center can be shortened to “the Stu” on a graphic.