Except in cases where UA dictates an exception, we generally follow AP Style. For UA editorial guidelines, refer to the UA Style Guide. Additionally, full campus-wide branding information and messaging guidance can be found at brand.ua.edu.
Do not capitalize titles except for immediately preceding a name
On print or web:
On the first instance on any one piece, list it out like this:
The University of Alabama Student Center, or “the Stu”
Following that, any other instance can be shortened to “the Stu” if desired.
Social:
If the full student center name is on the calendar event details, if The University of Alabama’s social profile is tagged, or if the caption or a link provides the full name, then the name of the student center can be shortened to “the Stu” on a graphic.