Brand Standards

We have collected a few items from UA Brand Standards for quick reference.

Wordmark usage

There are two different versions of your department’s wordmark. There is an official wordmark with The University of Alabama name in it that is best for events that are used on and off-campus. The script A wordmark is best for inner campus usage. Please remember that the Capstone A version must be accompanied by “The University of Alabama” nameplate if it is being used for anything taking place away from campus.

Official (Primary) Wordmark

Capstone A Wordmark

If you choose to use the Capstone A version of the wordmark it must be accompanied with The University of Alabama nameplate.

Special wordmarks

Please note that if you have a long department title and you received a special stacked wordmark it is only to be used on promo items or specified t-shirts, pullovers, etc., when needed. Whenever possible, you need to use one of the two main wordmarks.

UAS Campus Alignment Branding

Please add the UAS System logo on any marketing/advertising pieces that are for external audiences. It does not need to be a certain size or location.

How to update your wordmark

Should you have any changes please notify Strategic Communications by filling out a Departmental Identifier Request and email Christy or Amy so that they can be up to date on your latest identifier changes.

Approved fonts

Official UA Typefaces/Fonts: Minion Pro and Trade Gothic

If you need access to these fonts please email us.

Approved Colors

Primary UA Colors

Pantone 201 #9e1b32, Pantone 430  #828a8f and White

Secondary Colors

Our secondary palette was created to provide additional creative inspiration. The colors should be used sparingly and must not exceed 20% of the total color palette of any design. The colors should complement the design and are best utilized when needed for variety such as in infographics, charts and icons for long-form marketing collateral.

Tips for secondary colors:

• Black should not be used as a primary color element.
• Do not use secondary colors, other than black, for UA logos.
• Secondary colors are not approved for use as a prominent, signifying color for a college, division, center, institute, department, etc.
• Tints and shades of the colors are prohibited.

Strategic Communications Official UA Brand Standards