We have collected a few items from UA Brand Standards for quick reference.
There are two different versions of your department’s wordmark. There is an official wordmark with The University of Alabama name in it that is best for events that are used on and off-campus. The script A wordmark is best for inner campus usage. Please remember that the Capstone A version must be accompanied by “The University of Alabama” nameplate if it is being used for anything taking place away from campus.
If you choose to use the Capstone A version of the wordmark it must be accompanied with The University of Alabama nameplate.
Please note that if you have a long department title and you received a special stacked wordmark it is only to be used on promo items or specified t-shirts, pullovers, etc., when needed. Whenever possible, you need to use one of the two main wordmarks.
Please add the UAS System logo on any marketing/advertising pieces that are for external audiences. It does not need to be a certain size or location.
Should you have any changes please notify Strategic Communications by filling out a Departmental Identifier Request and email Christy or Amy so that they can be up to date on your latest identifier changes.
Official UA Typefaces/Fonts: Minion Pro and Trade Gothic
If you need access to these fonts please email us.
Pantone 201 #9e1b32, Pantone 430 #828a8f and White
Pantone 422 #a2a5a4, Pantone 423 #8e908f, Pantone 424 #6c6f70, Pantone 431 #5f6a72 and Black #231f20
