Finding content for social media can be tough, but if you want to have any success with your important social media posts (like information or event promotion), you need to be posting consistently. We recommend posting at least three times per week, with an ideal of one post per day (5-7 per week, depending on your available content).
To help facilitate this, we’ve put together this basic monthly template of a content calendar that you can use as a starting point. It’s meant to be a resource and not a restriction, so use whatever you like and tweak it as needed to empower you to share great content with your audiences!
Monday: #MotivationMonday
Wednesday: Event Promotion
Friday: Student or Staff Spotlight
Monday or Wednesday: Student or Staff Spotlight
Tuesday: #TipTuesday
Thursday or Friday: #ThrowbackThursday or #FlashbackFriday
Monday or Thursday: Event Promotion
Tuesday or Wednesday: Student or Staff Spotlight
Friday: News Center Post
Monday: #MotivationMonday
Tuesday or Wednesday: Event Promotion or Student or Staff Spotlight
Thursday or Friday: #ThrowbackThursday or #FlashbackFriday
Monday or Wednesday: Event Promotion
Tuesday: #TipTuesday
Friday: News Center Post
In order to develop engaging content that tells the whole story of your area, aim to have your content equally represent Point, Personal and Promote.