Pictures are organic to what students are posting and gets more engagement. Including student faces helps them connect with the content and can lead to tagging and increased engagement. Don’t over-edit images. Visit our Photography page for more information on accessing and requesting photos.
Graphics should contain <20% text. Don’t post an entire flyer of information as a social media post. Break down the content into multiple posts and put the information in the caption or direct the viewer to a website for more details.
Review Canva’s Designs Size Guide for a breakdown of suggested dimensions for each platform.
Keep videos short. 1-2 minutes for long videos and 30 seconds for reels. Videos with dialogue should include closed caption.
Don’t overuse Emojis. Suggested 4 maximum per post.
Emojis can look different depending on the device used and may have multiple meanings. Utilize Emojipedia to verify emoji appearances and meanings.
Make sure to #CapitalizeEachWord to avoid confusion.
#BamaStudentLife, #TodayAtUA, #RollTide, #UA, #BamaGrad, #UA25, #UA26, etc.